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Cravings for one's drug of choice are an inevitable part of the recovery process. Some people experience cravings only as an early part of the process, and others will have intermittent cravings for the rest of their lives. The difference between a craving, however, and indulging in one's drug of choice, is that the craving can be used as a warning sign that you need to stop and do something to protect yourself against the disease of addiction.
Cravings do not generally last more than a minute or two, unless, that is, you allow your mind to indulge in the thought and to become obsessed with the idea of drinking/drugging. Here are some suggestions that can help you, literally, "move your head" to another place BEFORE you take a drink: